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1. A Good Domain Name is Reasonably Short

Yes, domain names can have up to 63 characters (not counting the suffix), but you definitely don’t want to use them all. Pretty much never.

If you’ve got more than three words in your domain name, consider whether you could go with something shorter—as domain names that are too long often get perceived as spammy.

Short domain names are also easier to show in a video, on social, print on business cards and most importantly—they’re more memorable to readers.

2. Smart Domain Names Leave No Ambiguity
Because a domain name displays as all lower-case letters in a browser address bar—and because people tend to type them that way when sharing a blog’s name with others—you need to look out for accidental ambiguities or potentially embarrassing misspellings.

For example, here are a few unfortunately named sites (that didn’t do a great job when choosing a domain name):

penisland.net
expertsexchange.com
childrenslaughter.com
While the names of these sites are actually “Pen Island,” “Experts Exchange,” and “Children’s Laughter…” domainerelite that may not have been immediately clear when just scanning the domain name.

Take care when choosing a domain name for your blog… don’t be like these sites: penisland(.)net, expertsexchange(.)com, childrenslaughter(.)com
CLICK TO TWEET
The impression your readers form at first glance is very important, so be sure not to leave any room for misinterpretation when learning how to choose a domain name for your blog.

For more great examples, check out this hilarious list on Bored Panda.

3. Make Your Domain Name Easy to Spell
Avoid using unusual or commonly misspelled words in your domain name.

And if you’re considering using your own name, you might want to think twice about this if it has a particularly unusual spelling. Though to be fair, using my nickname for this blog hasn’t led to any particular challenges.

It’s also a good idea to avoid hyphens (-) and numerals (1, 2, 3) in domain names.

These are sometimes associated with low-quality or spammy websites, and they make it tricky for people to remember exactly how to type your domain name into their address bar.

4. Be Sure it’s Easy to Read Aloud
Domain names that pass the above three tests will normally be easy to read aloud… but it’s worth saying your domain name out loud just to be sure.

You’ll want to be able to say your domain name in conversations, on podcasts and perhaps even in radio interviews eventually—so make sure it’s easy to get across without having to laboriously spell the whole thing out.

5. Try to Ensure it Indicates Your Topic
Ideally, your domain name should at least hint at the topic your blog covers.

This isn’t necessarily a deal-breaker, though.

Plenty of successful blogs have gained popularity with names that don’t really have much to do with what they offer.

Once upon a time, nobody associated the word “Amazon” with books or online shopping.

6. Choose a Domain Name that Gives a Sense of Your Brand and Style
If you have a particularly strong brand or writing style, then it’s worth trying to incorporate this into your domain.

For instance, you might want to include a sense of fun or humor in your site’s name, or you might use a word that you feel reflects your personality.

7. Always Try for a .com Domain Extension
While there are hundreds of different potential domain name extensions out there, none have caught on as much as the “.com”.

Originally designed for use by commercial websites in the US, it’s become the worldwide preference for all sorts of websites—and it’s the suffix that people will tend to type in if they’ve forgotten your site’s domain name.

In some cases, it might make sense to use a local domain, if you’re selling to a predominantly local audience. Normally, though, .com is your best option.

If you can’t get a .com for the name you want though, a good second choice is going for a .co, .net or .org which have all become great (common) alternatives today.

This should help you narrow down your domain names to choose the best option.

For example, a shorter name is generally better than a longer one—all else being equal and a name that’s easy to spell is better than one that’s confusing or ambiguous.

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