Today, the internet is used for pretty much everything – communication, learning, entertainment, shopping…
Plus, more and more people come online every day.
In fact, there are currently 4.33 billion Internet users worldwide – and this number is increasing every second.
This presents an unbelievable opportunity.
Marketers have always gone wherever they can connect with people in order to promote their products and services – and the internet is one hell of a place to do just that.
Never before could a single person reach so many people, in so many ways, instantaneously, with such ease.
In this article, altijdgeil you’ll learn all about the seven types of internet marketing so you can start using them to achieve business success.
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What Is Internet Marketing?
Internet marketing (also known as online marketing, digital marketing, emarketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online. For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, content marketing, pay-per-click, and search engine optimization.
The 7 Types of Internet Marketing
There are seven main types of internet marketing:
Social media marketing
Search engine optimization (SEO)
Each of these seven types of internet marketing encompasses many different strategies and tactics. Plus, these types of internet marketing complement each other and are often used together.
Let’s explore the different types of internet marketing to understand how they work individually and together.
1. Social Media Marketing
Social media marketing is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.
Now, social media marketing can be split into two camps: organic (free) or paid.
Organic Social Media Marketing
Organic social media marketing focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.
There are countless ways to do this – let’s take a look at a few.
First, you can position your brand as an authority in your niche. An easy way to do this is to engage other people and contribute valuable insights to conversations.
Here’s an example from Oberlo’s Twitter account:
Oberlo Twitter Post
Another way to foster loyalty is to consistently prove how much you value your customers and community.
Oberlo Twitter Engagement
Another key aspect of social media marketing is harnessing the power of customer relations.
Immediately replying to customer queries on social media showcases your brand’s authenticity, and will inspire other people to trust your products or services.
Oberlo Twitter Response
What’s more, social media marketing is closely linked to content marketing (which we’ll cover next).
This is because social media platforms are the perfect place to promote valuable content to your community and niche – like this post we shared on Oberlo’s Facebook page:
Oberlo Facebook Ad
Okay but what about ads on social media?
Paid Social Media Marketing
There are tons of ways to use paid social media marketing to promote your business, and each platform has its own suite of paid promotional options.
You can pay to promote your existing organic posts or create a dedicated Facebook ad tailored to your marketing objectives.
Most paid social media marketing is also referred to as “pay-per-click” (which we’ll cover in more detail below).
To learn more, check out, How to Create a Killer Social Media Marketing Plan.
2. Search Engine Optimization (SEO)
Search engine optimization – also known as SEO – is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.
In other words, say you wanted your office furniture website to appear at the top of Google’s search results whenever someone searches for “office furniture in London.” Well, the process you would use to make that happen is SEO.
It’s worth noting that today when we talk about SEO we’re almost exclusively referring to Google (unless you live in China and use the search engine Baidu).
Because Google is undoubtedly the most popular search engine in the world – eating up a huge 79.77% of market share.
Search Engines Compared
So how does SEO work?
Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.
Then, whenever someone searches a keyword, the search engine will try to provide the most useful and relevant results.
Now there are two sides to SEO: On-page and off-page.
What Is On-Page SEO?
On-page SEO is when you optimize your website or content to rank higher in search engines for targeted keywords or phrases.
Examples of on-page SEO include:
Increasing your website speed
Having a responsive, mobile-optimized web design
Including your targeted keywords
Structuring content with title tags
Optimizing for Google’s featured snippets
Using structured data markup
Including internal links to other pages on your website
Adding outbound links to other relevant websites
For this reason, SEO is closely related to content marketing – we’ll explore this more below.
What Is Off-Page SEO?
Off-page SEO is when you optimize your website or content to appear higher in the search results through methods outside of your website or content.
These include external signals like your social media presence and brand mentions.
However, the largest and most influential part of off-page SEO is the generation of backlinks. This is when other websites link to your website or content.
The reasoning behind backlinks is simple.
If lots of websites link to your website, then Google will assume you have valuable and relevant content.
Search engines also take into account the authority of the website that links to you. For example, one link from an authoritative website like the New York Times will be more effective than 100 links from unknown websites.
A great way to generate backlinks from authoritative websites is to produce high-quality content that other people will want to share.
Alternatively, you can create dedicated content for another website – this is called “guest posting.”
3. Content Marketing
Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.
There are countless forms of content that businesses use to do this, such as:
Videos (that are often shared to social media platforms like Facebook and YouTube)
Industry reports and studies
Infographics summarizing reports and studies
This article that you’re reading is content marketing!
Content marketing works closely with many other types of internet marketing – especially social media marketing and SEO.
As we saw above, social media is one of the main channels used to distribute and promote content.
Now, let’s take a closer look at how content marketing relates to SEO.
Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).
For example, I recently wrote a blog post titled, Instagram Story Dimensions and Killer Ideas to Up Your Game, and I used SEO best practices to optimize it for the keyword, “Instagram story dimensions.”
And currently, whenever someone searches that keyword on Google, my article is the top result:
Here’s the aim of the game:
Ideally, most people who search “Instagram story dimensions” will click on my article and derive plenty of value from it. Then, they may explore some of the other great content that Oberlo has to offer.
Hopefully, a large proportion of those visitors will sign up to our email list to hear about great new content.
And all the while, we’re leading them (you!) towards becoming Oberlo users.
Our readers get awesome free content to help them start and grow a business, and we get to be the platform that helps them do it.