As you progress, you will naturally want to expand your knowledge which then may require (if you desire) a specialist where your investment in money will start to kick in. The beautiful advantage of marketing “online” versus “offline” is money. You can learn the “online” marketing tactics that are FREE.
So – look for that educational resource that provides within their Internet Curriculum an education on the FREE internet marketing tactics, such as: mycustomhome Social Media (Facebook, My Space), Article Marketing, Press Releases, Blogging, Forum Marketing, Social Bookmarking, Squidoo, Hub Pages, Video Marketing, Keyword Research…
And, make certain the curriculum also provides the marketing masterminds (that I call the “specialists”) in such areas, as: Google, SEO, Copywriting, Personal Branding…
4) MISSION STATEMENT:
What is your Mission Statement, and is the internet educational resource inline with your Mission Statement. This may be a difficult question to answer for some. But if you are building a business, and have a mission statement, then having that educator with like type mission/philosophy helps to drive your education along the same lines as your goals.
Let me give you an example, if I may:
My Mission Statement: To help others throughout the world realize you do have options, and to help you understand those options that are available to you (over & beyond the corporate arena), and to guide you to where you can create & develop your own Financial Security – Online.
I then took my mission statement, which is based on Financial Security, and found the internet educational resource, that is ALSO based around: 1) Financial Security and 2) Education for the next wave of Master Internet Millionaire Marketers.
The reason for this approach is because it helps you to be in-line philosophically with who you are working with, learning from and growing your future with.
This may be tough to determine. Try to get a sense of the company’s business model and business ethics. Find the company’s mission statement and ask if it is inline with your mission, or how you may want to approach your marketing education. And is the company’s branding and message consistent and uphold ethics.
So – is the marketing and branding of the company you are considering for your education, inline with how you want to ultimately approach your marketing? Can you see value that is being provided?
6) MARKETING POSITIONING:
Do they teach the type of marketing that you embrace. Are the company leaders/top producers “buying leads” or does the company have an extensive marketing curriculum being taught by the current Internet Mastermind Marketers. Or, is the education coming strictly from one source. One individual.
7) COMPREHENSIVE GLOBAL/INTERNATIONAL CURRICULUM:
If you are on the internet you have the potential to market globally. What you want to ask yourself, is if the curriculum is translated into languages worldwide where the opportunity to be an Internet Marketer is being provided to people throughout the world, no matter the language.
You want to look for a curriculum that is providing a new skill set to anyone, anywhere in the world, and educates everyone how to market online – whether that person has a product or business already, or not. A company’s curriculum that embraces this philosophy is inline with providing true value to others.
How long does this company/curriculum plan on being around. Are they here to stay. The internet arena is constantly evolving and changing, and it’s nice to feel comfortable that who you are working with has a mission/game plan to be here for 5+ years.
9) CLICK-BY-CLICK TRAINING FOR THE NEWBIES:
I have to admit, this approach to training really helped me. Does the curriculum provide “click-by-click” training. Can you can see “click-by-click” how things online are actually set up. This really helps to cut down the learning curve. It is too time intensive to learn from a book.
And, does the curriculum include “in the office of a top producer” training, so you see “how” the leaders are getting the results, now.
10) Staying Current With The Ever Evolving Changes:
A curriculum that is staying on top of the evolving changes by bringing onto the staff the marketing masterminds to keep the students current (i.e. SEO, Google).
We are in an internet evolution with changes and growth occurring very quickly, so you need to get out of the books, and onto the computer screen. You want to find the leaders, the top producers, the internet marketing masterminds in the internet marketing industry.