Today, I wanted to discuss law firm SEO marketing and some important things to realize and focus on.
If you’re an attorney and looking to do any type of lawyer SEO marketing, then you probably already discovered that competition amongst law firms is cut throat.
If you want to have any chances of being successful with your marketing online, then you need the right SEO services for lawyers on your side.
The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose.
Now, being on top of Google is a crucial first step to generating leads online, but if your website fails to convert your traffic or visitors, then you are wasting money and losing out to your competitors.
This is why it’s important to not only choose the right law firm SEO marketing company, but also a company who can help you on the direct response marketing side.
Whether your goal is to generate leads or appointments immediately, the right company will help you convert those leads or appointments into clients.
A lot of SEO services for lawyers forget the marketing side of things. Traffic is great, but if that traffic is not converting for you, you are wasting time and money.
A better way to put it is, without the right SEO and marketing, you are pushing your potential clients to your competition.
An important thing that the right law firm SEO marketing company will do is immediately find out if your domain has a manual or algorithmic penalty as a result of bad links or over-optimized anchor text.
If this is the case, a new domain name may be required so you are not wasting time and money trying to rank a penalized domain.
Once you chose your law firm SEO marketing service, they should come up with a custom tailored solution to help you start generating leads and new cases.
They never should provide you a “one size fits all” solution. Unfortunately this is quite common among SEO services for lawyers.
According to the Bureau of Labor Statistics, as of last year, over 600,000 lawyers in America exist. To point out how competitive some areas can be, California and New York each have over 70,000 attorneys competing for business.
Here’s a few interesting and profitable facts for you as well. According to ComScore, on average, we conduct over 12 billion searches per month on the search engines.
According to WORDSTREAM, 72% of all people who conducted a local search, called or visited that business.
According to Search Engine Land, on average, 75% of all people who search online, ignore the paid ads and focus on the organic results.
Finally, they have found that approximately 85% of searchers, trust natural or organic listings vs. paid ads.
If worked with a lawyer SEO company in the past, then you probably already know that working with a search engine service can be very difficult and expensive.
With most of the search engine services overcharging and under delivering, it’s really hard to truly experience the results you want.
This is why it is important to call the company you chose, discuss your goals like spoke about and listen to their answers.
If you are constantly hearing things like you’re like any other client and we’ll get you on top or if they are more concerned about pitching you on their lawyer SEO services vs. uncovering what your true needs and desire is, then run as fast as you can.